Welcome to my portfolio! My name is Demi Vitkute, and I am a journalist, editor, content strategist, and Adjunct Journalism Professor at Emerson College. I'm passionate about the future of media and interested in how technology and entrepreneurship are shaping its future.
I am an alumna of Emerson College and Columbia Journalism School. In 2016, I co-founded The Urban Watch Magazine, an online publication covering culture, fashion, technology, entrepreneurship, and changemakers. Since then, The Urban Watch has partnered with Microsoft Start and SHE Media (Penske Media Corporation), expanding its audience and distribution. My reporting has appeared in CNN, The Washington Post, InsideHook, MSN, GBH News, Promo Magazine, and other national and international publications.
More recently, my work has expanded into generative AI. As a GenAI Writing Expert at Meta, I evaluate and improve AI-generated content, ensuring quality, clarity, factual accuracy, and alignment with editorial standards while exploring how AI is transforming content creation and communication.
A highlight of my career was receiving a 2020 grant from Columbia Journalism School's Brown Institute for Media Innovation to develop the Fashion Watch Tracker, a tool that tracks sexual abuse cases in the fashion industry.
Beyond journalism, I enjoy helping organizations tell impactful stories and grow their brands. Through my consulting work, I've partnered with startups and entrepreneurs to develop content strategies, strengthen brand positioning, and build their presence from the ground up. My entrepreneurial background has allowed me to bridge journalism, communications, and marketing to create meaningful, audience-focused strategies.
Interested in working together? Feel free to connect with me on LinkedIn.