Demi Vitkute

Demi Vitkute

Welcome to my Portfolio page! My name is Demi Vitkute and I am a New York-based journalist, editor, and media & content strategist.

I am a graduate of Columbia Journalism School and Emerson College. In 2016, I co-founded The Urban Watch Magazine, now a fashion-focused online publication. I've written for The Washington Post, Inside Hook, MSN, WGBH News, and Promo Magazine among other national and international publications. 

A highlight of my career includes winning a grant from Columbia Journalism School’s Brown Institute for Media Innovation in 2020 to kickstart the Fashion Watch Tracker– a tool to record sexual abuse cases in the fashion industry.

My strength lies in my ability to seamlessly merge journalism and PR/marketing skills to develop leading brand strategies. In my consulting roles, I’ve propelled many startups from the ground up. If you’re interested in my consulting services, click here to schedule a free initial call. 

For any general inquiries or work offers, feel free to email me demi@consultingdemi.com or reach out on social media @demiivit. For secure communication and confidential tips, email fashionwatch@protonmail.com








MSN •

Japanese Cafe Hires Paralyzed People to Control Robot Servers So They Have an Income

In a remarkable initiative, a cafe in Tokyo, Japan, is breaking new ground by empowering paralyzed individuals to earn an income and enhance their interactions with the world. How? They are remotely controlling robot waiters. Approximately ten people with diverse mobility-limiting conditions are at the helm of robot servers at the Dawn Ver cafe, each earning 1000 yen ($7.66) per hour – the standard rate for waiting staff in Japan.
MSN •

Taylor Swift’s ‘Eras’ Concert Movie Shatters Records with $96 Million Opening

Taylor Swift can add a new title to her illustrious resume: box-office superstar. In its opening weekend, the pop singer’s concert film, “Taylor Swift: The Eras Tour,” raked in about $96 million in the box office in the United States and Canada, movie theater chain AMC said Sunday. That makes it the highest-grossing concert film domestically for an opening weekend, according to AMC.
MSN •

Belgian PM: EU Nearing Russian Diamond Ban

Western nations are on the cusp of implementing a ban on Russian diamonds in countries already imposing sanctions on Kremlin assets, according to Belgian Prime Minister Alexander de Croo. This move, which aims to curtail a significant revenue source for Vladimir Putin’s Ukraine conflict, is the culmination of a year-long effort by the European Union and G7 countries to establish a reliable system for tracking Russian diamonds.
The Urban Watch Magazine •

Global Fashion Collective Brings Diversity to New York Fashion Week

Global Fashion Collective presented a real treat on February 12 for New York Fashion Week audiences. The Fall 2023 collections featured designers from Japan, Indonesia, Mozambique, Mexico, China, France, and Korea, who brought unique statement pieces to the runway. During the last show, international designers Hengki Kawilarang, Lisa Ju, Taússy Daniel, and Victorian Maiden showcased their work. There was one look that particularly stood out – Taússy Daniel’s black haute couture dress in a shape
Hey Awesome Girl •

Tivi Jones: The Power of Entrepreneurship and Investing in Women

​​Exclusive: CEO & Founder of Hey Awesome Girl Tivi Jones on the Power of Entrepreneurship Tivi Jones is the founder & CEO of the seven-figure creative agency, Hey Awesome Girl. She works with a variety of clients and has a social mission to empower women, especially women from marginalized communities. Tivi began her professional communications career in 2004 and has since led marketing projects for non-profit, government, and commercial companies such as Disney, Boeing, the US Department of D
Cannabis Wire •

New York’s First Legal Cannabis Sales Begin in Manhattan

New York’s top cannabis regulator made the first legal adult use cannabis purchase in a packed downtown Manhattan non-profit shop on Thursday. Several state and city lawmakers, regulators, and officials kicked off the historic day with a news conference at Housing Works Cannabis Co. at 750 Broadway in downtown Manhattan, steps from New York University. “The first legal adult-use cannabis sales mark a historic milestone in New York’s cannabis industry,” Gov. Kathy Hochul, who did not attend the
The Urban Watch Magazine •

Meet LD13: A Luxury Brand Reinventing Sustainability

LD13 is a new German and New York City-based luxury brand. Under the direction of Creative Director Lisa Deurer, the brand focuses on craftsmanship, farm-to-wardrobe production, and a fully transparent supply chain. It aims to express individualism, encourage a culture of respect, and embrace imperfection. LD13 debuted its latest personality-driven commercial and high fashion pieces at New York and Paris Fashion Weeks with independent designer collective Flying Solo. I talked to Lisa Deur about
The Urban Watch Magazine •

The Next “It Designer” of Valette Studio on the Future of Genderless Fashion – The Urban Watch Magazine

Valette Studio’s Spring/Summer 2023 collection is nothing short of extraordinary. Inspired by the androgynous beauty and seductive allure of American actor Joe Dallessandro, as well as his effortless take on clothing– the new collection is an ode to sartorial freedom and emancipation, underlining playfulness and personality as opposed to stereotypes, rules, and uniformity. Pop Art flowers, psychedelic motifs, and dynamic stripes are some of the collection’s main highlights, evoking the joyfulne
The Urban Watch Magazine •

Flying Solo Fashion Show: Cold Weather & Icy Runway

Flying solo tests outs the runway’s new normal during the pandemic. Models walked on an icy runway in cold weather. Is it worth suffering for fashion? The COVID-19 pandemic has disrupted Fashion Weeks worldwide, but this past Saturday, Feb. 13, fashion fans got a treat from Flying Solo that hosted an in-person runway show on a SoHo rooftop. Even though it was 30 degrees Fahrenheit outside, the models and guests braced the cold, hungry for beauty and a sense of normalcy.
The Lily •

Mimi Tao was the first transgender person on ‘Project Runway.’ She says she can’t change the industry alone.

‘After I accepted myself, I became more confident and felt happy every day’ When she was 11-years-old, fashion model Mimi Tao was sent to a temple school in Thailand. Six months after arriving, she was ordained as a monk and slowly began adjusting to the monastic life. She says she had a lot of time to discover who she was and get in touch with her femininity. Sometimes, she and her friends would put on makeup in secret. After six years as a monk, she decided to leave the monastery and work to help her family pay off their debts. Tao worked multiple jobs, but her dream was to become a model and to feel accepted for who she was stayed with her.
The Urban Watch Magazine •

Designer Bhavyaa Prasad On Cultural Appropriation and Appreciation

Fashion designer Bhavyaa Prasad debuted her first collection at New York Fashion Week last February with Flying Solo, the largest high-fashion independent designer collective in the U.S. Bhavyaa is a recent Parson’s graduate from India whose work is inspired by her maternal role models in India. As someone who has experienced harassment, some of the pieces in her latest collection serve as self-defense tools.
The Urban Watch Magazine •

Jace Lipstein of Grungy Gentleman stays true to the brand ethos—its masculinity

On February 6th, New Orleans Saints football star Marcus Williams opened Grungy Gentleman’s 12th runway show at M1-5 Lounge in Tribeca. The 28-look collection defined athletic tailoring by combining luxury fabrications with sportswear silhouettes. The outfits featured hints of leopard, Southwest-inspired wool, and custom-created static fabric. While many designers are trying to blur gender lines in fashion, Jace Lipstein of Grungy Gentleman stays true to the brand ethos—its masculinity.
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